Fahrenheit Blog
Social Information Overload: How to Cope
Are you overwhelmed by the size and volume of your social networks? Here are a few easy tips on how to manage.
Changing User Behavior the Steve Jobs Way
In the last fifteen years no company has changed user behavior quite like Apple. But the idolized technology giant has lessons for all, no matter what space you’re in.
Google+ For Your Business - Where to Begin
Yesterday Google announced Google + Your Business, a collection of tools and products to help brands get closer to their customers. At the heart of this is Google + Pages, a place where businesses can create their identity on Google+.
Your Call is Important to Us: Customer Service as a Sales Tool
While some companies apply customer service as more of an after thought, it's important to note that providing attentive customer service gives companies a chance to make contact with clients and leads in a way that both makes the customer feel valued and opens the door for new or additional business.
Social vs. Digital Marketing
As companies start to join Facebook and Twitter to promote themselves, a lot of them really don't know where these platforms fit into their strategy. Is this a new form of advertising? Is it public relations? The natural instinct is to lump it in with Digital Marketing efforts such as banner ads and SEO marketing, but social marketing is a wildly different animal.
