Fahrenheit Technology + Emerging Media News

Chris Busse Presents Geotagging to Local Area Non-Profits

Fri, 02 Dec 2011 11:26:21 -0600

Fahrenheit Chief Technology Officer Chris Busse presented “geotagging” at a recent event organized by a group of public and private partners in Richmond.

Social Information Overload: How to Cope

Tue, 22 Nov 2011 10:00:39 -0600

Are you overwhelmed by the size and volume of your social networks? Here are a few easy tips on how to manage.

Changing User Behavior the Steve Jobs Way

Mon, 14 Nov 2011 15:22:08 -0600

In the last fifteen years no company has changed user behavior quite like Apple. But the idolized technology giant has lessons for all, no matter what space you’re in.

Google+ For Your Business - Where to Begin

Tue, 08 Nov 2011 16:01:29 -0600

Yesterday Google announced Google + Your Business, a collection of tools and products to help brands get closer to their customers. At the heart of this is Google + Pages, a place where businesses can create their identity on Google+.

Your Call is Important to Us: Customer Service as a Sales Tool

Mon, 07 Nov 2011 15:19:28 -0600

While some companies apply customer service as more of an after thought, it's important to note that providing attentive customer service gives companies a chance to make contact with clients and leads in a way that both makes the customer feel valued and opens the door for new or additional business.

Social vs. Digital Marketing

Wed, 02 Nov 2011 12:07:15 -0500

As companies start to join Facebook and Twitter to promote themselves, a lot of them really don't know where these platforms fit into their strategy. Is this a new form of advertising? Is it public relations? The natural instinct is to lump it in with Digital Marketing efforts such as banner ads and SEO marketing, but social marketing is a wildly different animal.

Pinterest 101

Mon, 31 Oct 2011 10:26:54 -0500

Time Magazine rates it among the Top 50 websites of 2011, and it isn’t even open to the public yet. It just closed a $27 million round of funding. So who is this tech darling?

Community Activation

Mon, 24 Oct 2011 15:43:13 -0500

Sure a lot of fans may look great, but what's the point if there's no communication? Having a successful Facebook campaign requires influencing users to engage with your brand in a meaningful way, one that will leave them with a positive impression.

Measuring Social Media Platform Metrics vs. Actual Outcomes

Tue, 11 Oct 2011 15:48:43 -0500

As an organization grows its social media presence and the presence becomes more mature with more followers, a regular posting schedule, and even editorial calendars, the need to measure and prove the return on investment of the social media program becomes greater.

Looking for Draper and Pray

Wed, 17 Aug 2011 08:55:38 -0500

Sans the booze, endless stream of cigarettes, womanizing and delightfully over-the-top characterization of the 1960’s world of advertising, Don Draper had it right: “If you don’t like what’s being said, change the conversation.”